Why I built Projlog

I spent years working with service companies: roofers, HVAC contractors, painters, landscapers. The same story played out every time: a company would adopt an "all-in-one" platform, spend weeks configuring it, and then discover that the one thing their customers care about most, communication, was either an afterthought or an expensive add-on.

Homeowners called the office for updates because they had no visibility. Crews texted photos from personal phones because the app was too slow. Office managers juggled three or four tools just to send an estimate, get it signed, and collect payment.

The tools existed. They just weren't built around the relationship between the company and its customer. They were built around internal operations, with communication bolted on later.

The homeowner called three times, got voicemail twice, and hired someone else. The project manager had the update. He just didn't have a good way to share it.

That's when it clicked: the gap wasn't in project management, CRM, or invoicing. Those tools were adequate. The gap was in the space between the company and the customer - the communication layer every other platform treats as secondary.

Projlog starts with communication and builds everything else around it. Messaging is unlimited in every plan: not metered, not an add-on. One text brings your customer into the portal; push notifications keep them there. Customers get a portal with real-time updates, photos, documents, estimates, and invoices. Crews share from the field without leaving the app.

We didn't skip the operational tools: estimating, invoicing, CRM, crew scheduling, work orders are all here. But every feature answers one question first: does this make the customer experience better?

And we made a commitment to listen. Feature requests from our users go into production, not into a backlog that never moves. When you tell us something is broken or missing, we fix it.

Projlog is for service companies whose reputation lives and dies on the customer experience. We're not trying to be everything to everyone. We're building the best platform for companies that want their customers to feel informed, respected, and taken care of.

If that sounds like your company, we'd like to show you what we've built.